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A Battle between AuM Growth and AuM Margin Decline

Alistair Lamb

Updated: May 17, 2024

In our next post on the health of the Swiss asset management industry, we see that the industry is growing revenues despite falling management fee rates:


  • AuM margin (the management fees received from AuM) is declining in all regions (-3.2% p.a. globally).

  • Yet growth in AuM (see our previous posts: 'Swiss Asset Management Health' and 'Swiss Asset Management has a Unique Story') means that managers have still been able to grow revenue (2.5% p.a. globally).

  • AuM margin exhibits decreasing returns to scale!



AuM Margins are Declining Globally…

  • AuM margin is declining in all regions.

  • Swiss asset managers have prevented their margins from dropping as fast as North American managers or to as low as European.

  • Can Swiss AuM margin remain high under global competition?


…and AuM Margin Decreases with Scale!

  • Bigger is not better. AuM margin decreases with time AND WITH SCALE!

  • Moving to the next AuM segment means tougher competition and more savvy clients.


Revenue: Between AuM Growth and Margin Decline

  • The result may surprise: Swiss managers’ revenue has grown almost as much as that of North American managers.

  • The slower decline in Swiss AuM margin compared to North American has counteracted the slower AuM growth.

  • European managers’ revenue lags due to lower AuM growth.

  • Amongst Swiss managers the contribution to revenue growth is not equal ...to be continued...


Is this the reality for all managers? We think not: the big picture consists of both winners and losers. Stay tuned. 📺


Big thanks to The Good Guys Company (TGGC) for innovative product ideas.


Download the full report "Swiss Asset Management on the Global Stage".



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